How we create difference in our approach to social communications

Female Focused
We bring a single minded focus - to deliver digital communications that women can truly connect with. The research is overwhelming regarding the disconnect women feel with the majority of marketing messages. Women control the purse strings and the conversations. We can help you become a meaningful part of those conversations.

Market Research
Consumer Insights and Research are part of our DNA. Our female focused customer research informs our digital world view. We interpret and use this data to show you how your brand and business can communicate in ways that matter to your female customers. We make the data work for you to engage your audience effectively.

Storytelling
Every brand has a story, Your story isn’t just a collection of words that you tell people. It’s what customers believe about you based on the experiences they have with your brand. It's defining and delivering that story in a digital context that will set you apart from the competition. Bringing your unique story to life is at the heart of everything we do.

Magic Touch
To truly connect in this dynamic digital world requires a touch of magic, born from a devotion and dedication to innovation and creativity. Digital is evolving daily and female customers are demanding richer and more rewarding experiences, on their terms. To be able to deliver such moments involves empathy, honesty and a bold new approach.
How we can help your business

Digital Strategy
We can develop a strategy to engage your targeted female customers across the right channels to get you results. learn more

Content Marketing
Our content marketing focus goes beyond the functionality of products and services to create meaningful moments and develop lasting connections with your customers. learn more

Social Marketing
Our approach to social media starts with an in depth understanding of the needs wants and desires of your female customers and from there we build a plan to add value to your customers lives. learn more


Influencer Outreach
We are experienced in identifying and working with female online Influencers, especially Bloggers. We can help you build a brand ambassador network, promote new products and earn authentic social chatter to get noticed. learn more

Website Development
We are Wordpress specialists. We can work with you to create a website that is dynamic, responsive and a compelling and memorable digital hub for your brand and business, aligned to an overarching digital strategy. learn more

Workshops & Training
The digital landscape is evolving rapidly and keeping up is sometimes a challenge. We facilitate bespoke workshops and training across a variety of themes and topics. enquire here
Our Work
We are delighted to work with some amazing clients. It is thanks to them that we are able to deliver the work that we do. Here is a selection of some projects that showcase a cross section of our work.

The Sisters Wine
The Sisters Wine is a brand owned by Blind River Wines, which is part of…

BloggersClub.com
Bloggersclub.com is New Zealand’s leading influencer marketing platform connecting brands with bloggers and influencers to create…

nzgirl.co.nz
nzgirl.co.nz is a ‘social magazine’ which first launched in December 1999. www.nzgirl.co.nz is a digital hub…

The Animal Connection
The Animal Connection was the vision of ideas entrepreneur Michele Harrod. She created a charitable…

Lovewine
Conceptualised at the dawn of the social era in 2005, lovewine was a brand that…

Wine New Zealand
Wine New Zealand was the industry’s flagship trade event for a decade. Owned and operated…
What a pleasure (especially as an advertising professional) to read such a thorough, well-conceived and exceptionally well put together marketing plan. I am proud that it is for ‘us’ at Lawson's Dry Hills/ Blind River Wines as I believe that it is one of the cleverest strategies for a product launch I have seen in some time.
I want to take this opportunity to acknowledge and thank you for your huge contribution in getting The Sisters Wine to where it is today – you’re a star!








Our Point of View

Women make the world a better place, genuinely!
The idea of women as ‘agents’ of social and political change goes back to the…

The big problem with marketing to women
There are countless reports and research available all with the same conclusion…there are distinct differences…

9 reasons why you should be marketing to women
It was recently commented to me that there is a big move away from, if…

3 Steps to Social Marketing Success
We live in a social society. Facebook, LinkedIn, Instagram, Pinterest, Twitter and YouTube have completely transformed…

Why New Zealand Wine Should Get Serious About Social
Social media is no longer the shiny new toy. It is now ingrained in the…

What lingerie can teach about marketing to women
Lingerie is the final frontier….that last piece of clothing before we are laid…