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9 reasons why you should be marketing to women

Posted on July 4, 2015 Under Top Reasons

It was recently commented to me that there is a big move away from, if ever there was any success, with gender based marketing.  I find this comment astounding, in particular when I have spent the best part of the…

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3 Steps to Social Marketing Success

We live in a social society. Facebook, LinkedIn, Instagram, Pinterest, Twitter and YouTube have completely transformed the way that consumers find, access and share information, and how they communicate with each other. Social media offers your business an opportunity to reach large audiences…

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Why New Zealand Wine Should Get Serious About Social

Social media is no longer the shiny new toy. It is now ingrained in the daily lives of increasingly connected global consumers. It is an exaggeration to say that everybody uses social media these days. However, of the 7.2 billion people on…

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