Content Marketing Services

Content Marketing
Content Marketing

Your content is only as valuable as the audience that engages with it. So how do you get your content to resonate with a female demographic?

Strong feelings inspire you to act. You’ll share the content that moves you. You’ll comment. You might sign up for, or buy, something. When something truly pushes one of your buttons, you’ll remember where you found it and maybe who wrote it. Great content helps deliver value, not distraction. Content assets deliver long-term value. The key is to offer information and inspiration.

We can save you countless hours and dollars in crafting content that will reach not only the minds, but the hearts of female customers.

Our Content Marketing Services:
Content Strategy
Persona Development
Blog Integration
Content Development & Execution
Content Curation
Content Calendars

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Influencer Marketing
Influencer Marketing

The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, and influencer marketing could be the best option.

Word-of-mouth marketing is the oldest and most valuable way of convincing people to buy a product or service. Being encouraged and reassured by a trusted source has more value than any other sort of advertising. Social-media influencers have proven rapport with their followers, easily affecting the buying behaviors of those who subscribe to their feeds.

We can define, target and approach key female influencers. We can work with you and them to create campaigns that resonate with honesty, empathy and authenticity and can be a valuable part of your marketing strategy and communications plan. We work with leading New Zealand female Bloggers and Vloggers.

Influencer Marketing Services:
Market Research
Influencer Strategy
UGC Campaigns
Measurement and ROI

Content Curation
Content Curation

Content curation is the process of sifting through the web to find the best and most relevant content for an audience and then presenting it to them in a meaningful way.

Unlike content marketing, content curation doesn’t involve publishing new content. Instead, it’s about creating value for your audience by saving them time and effort. There’s no shortage of content out there, but not all of it is worth reading. Plus, there’s no guarantee that the best articles, videos, and infographics will show up on the first page of a Google search.

We can assist you in sourcing and organising relatable and relevant content into pinboards, newsletters, or weekly blog posts targeting your female customers.

Content curation can fit into your marketing in many different ways, all of which should align back to your marketing strategy.

We can assist in curating content for the following
Curated Blog Posts
Weekly Email Newsletters
Social Media Outposts
Your Brand Website

Content Marketing Projects

A Female Perspective