Women make the world a better place, genuinely!

Posted on February 16, 2016 Under General

The idea of women as ‘agents’ of social and political change goes back to the time of the French Revolution and is inseparably linked to the fight for equal rights. New Zealand’s world leadership in women’s suffrage became a central part…

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The big problem with marketing to women

Posted on June 29, 2015 Under Engagement

There are countless reports and research available all with the same conclusion...there are distinct differences in the way women and men engage on digital platforms, use social channels and the messaging that resonates with each gender.If you want to see an…

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9 reasons why you should be marketing to women

Posted on July 4, 2015 Under Top Reasons

It was recently commented to me that there is a big move away from, if ever there was any success, with gender based marketing.  I find this comment astounding, in particular when I have spent the best part of the…

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3 Steps to Social Marketing Success

We live in a social society. Facebook, LinkedIn, Instagram, Pinterest, Twitter and YouTube have completely transformed the way that consumers find, access and share information, and how they communicate with each other. Social media offers your business an opportunity to reach large audiences…

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Why New Zealand Wine Should Get Serious About Social

Social media is no longer the shiny new toy. It is now ingrained in the daily lives of increasingly connected global consumers. It is an exaggeration to say that everybody uses social media these days. However, of the 7.2 billion people on…

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What lingerie can teach about marketing to women

  Lingerie is the final frontier....that last piece of clothing before we are laid bare. The fascination with lingerie across history even warranted a special exhibition in New York last November 2014 by the Fashion Institute of Technology, aptly named Exposed: As…

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