The New Age of Wine Marketing in a Socially Connected World

Created by Kathie Bartley Wine Marketing and Lisa Byrnes Whiting from Charisma Social, this is a specialist presentation for the New Zealand wine industry which will act as a guide to help you understand and optimise the opportunities of the modern media maze.

The internet has changed the way that people look for information and how they buy wine. It has had a profound impact on the readership of newspapers and magazines. The traditional marketing methods are no longer as effective as they used to be. Wine shows and quality endorsements no longer get cut through like they used to.

Your wine customers are changing, demographically and socially. They are more wine savvy than ever before. New varietal preferences are emerging and a great brand story is essential to promote your point of difference and to connect with the consumer.

This presentation will revolutionise your approach to communications and help you to come to grips with the importance of content led digital marketing solutions for the successful future of your business.


About our Wine Marketing Seminar


Social media, digital and mobile have transformed the way we all communicate. It has also radically changed the way wine customers learn about, discover and buy their wine. These changes have had a radical impact on the effectiveness of traditional marketing communications. If you are interested in understanding how you can truly connect with your global customers, grow your wine brand, develop new markets, and sell more wine, then you need to attend this seminar.

The four key areas we will cover are:

Changes in the effectiveness of traditional wine marketing
Consumers insights and emerging new wine drinkers
The importance of digital, social media and mobile for your wine business
How to develop and implement a content-led strategy

This presentation is primarily created for those directly involved in general management, marketing and wine sales. However, social communications impacts all areas of your business, so this will be relevant to anyone who wants help to find their way through the modern media maze.

Winery Owners & General Managers
Marketing & Brand Managers
Marketing Assistants
Cellar Door Managers
Sales & Export Market Managers

We want to ensure that those who attend this seminar get the most out of it, so we will be including some worksheets for wineries to consider their current market position and plan for the future, Every person who attends will get a take home booklet with full copy of the presentation.

Main Topics Presentation Will Cover

Media Trends

How changes in consumer media impact how you should promote your brand.

Marketing Strategy

The move from 'push' to 'pull' marketing strategy and what that means.

Social Media

How social has changed the way consumers engage with brands and gather information around products and brands.

Content Strategy

Understanding the role of wine marketing in your content led strategy.

Industry Trends & Stats

Update on and impact of key consumer trends as they relate to today's wine customer.

Budget Planning

How you should adapt your budgets and refocus your investment.

New Media Landscape

Defining owned, earned, shared and paid media and the value of an integrated marketing communications strategy and plan.

Social Consumer

Insights and statistics on the socially connected wine consumer.

Brand Storytelling

Creating value for your customers and building your unique brand story. Key steps to doing this.

Email Marketing

How to integrate email into your communications to add value and meaning in a digital world. Clue: It's not just about wine sales!

Digital Health Check

Is your website mobile optimised? How to check and what steps to take to ensure that you are still Google friendly. Tips and Tools.

10 Steps to Facebook Success

Getting cut through on social media is more challenging. We will share some tips and tricks to ensuring you rank higher on facebook newsfeeds.

Who are your presenters

A Little About Us

Kathie has a solid background in marketing management combined with nearly two decades of working in wine media. Lisa has a background in consumer media matched with a voracious curiosity for and experience across all new media channels. Combined they have the knowledge, passion and insights to ensure your wine brand stands out in this competitive marketplace.

Not only do they have extensive professional experience with wine and media, but they both are professional wine lovers. Kathie's favourite drop is a rich and oppulent Chardonnay and Lisa says fickle and all as Pinot Noir is, when you find the perfect drop it is the most elegant and beautiful of all the wines. Both agree however that there is so much great wine to choose from...they enjoy the journey of discovery as much as aything else.

Confirm your place today

Terms & Conditions

We will need to cover off a lot of information in a short space of time, so we kindly request that you arrive on time.

Thursday August 20th 2015

9:15 a.m.
Arrival for a 9:30 a.m. start

9:30 a.m. - 10:45 a.m.
Media Trends, Industry Update and Marketing Strategy
Presented by Kathie Bartley

10:45 a.m. - 11:00 a.m.
Morning Tea kindly provided by Wine Marlborough

11:00 a.m. - 12:00 p.m.
The New Media Landscape, Social Media and Digital Marketing
Presented by Lisa Byrnes Whiting

12:00 p.m. - 12:30 p.m.
Questions and Answers

12:30 p.m.
Seminar Finishes

Kathie and Lisa will be around to answer a few more questions after the seminar finishes.

Once you select ADD TO CART, you will be transferred to the shopping cart area where you can select your method of payment.

Once in the shopping cart area, you can select how many tickets you wish to purchase and then update the cart. By default it will select one ticket.

Your email confirmation is your ticket, so please ensure you print this off and bring with you when you register for the seminar on the day.

Please note that there are two methods of payment, either via Paypal or via Direct Bank Transfer.

The cost per person is $25 plus gst 15% so the total per ticket is $28.75

There are two methods of payment, either through Paypal or you can pay via direct transfer into the Charisma Social bank account.


Please note that if you select Paypal, you are able to pay using a credit card even if you do not have a Paypal account.You will be transferred to the Paypal website which is a secure third party payment processing website. All payments via paypal are transacted via the paypal and Charisma Social does not receive or have access to any of your credit card details.

If you are unfamiliar with Paypal, then we suggest reading the Paypal Privacy Policy as well as thePaypal User Agreement.

Once you pay via paypal you will receive an email with confirmation of your order. Please note that this is your receipt of payment.

Direct Transfer

If you would prefer to pay via direct transfer, we have give you this option also. Please note that when you decide to pay via bank transfer, you will receive an email that confirms your reservation. You will not be confirmed as attending until you make payment via our bank account. Once this is received, you will receive an email confirming your attendance.

If you require a GST invoice, then please forward your confirmation email to us via email and we will send one through to you. Please include GST INVOICE REQUEST as the subject of the email

Once you confirm and make your payment, your place is guaranteed.

Please note that we will be producing booklets and printed copies of the presentation for every participant.

For this reason, once you confirm and make your payments, there are no refunds. If for any reason you are unable to attend, then you can transfer your ticket to someone else, but that person must ensure to bring a copy of your confirmation with them on the day.

We would kindly request that you email us and advise of any name changes by the 18th of August 2015.

Purchase Ticket

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Our Thanks

Sincere thanks to the team at Wine Marlborough who have very kindly given us the use of their room. They have also kindly offered to provide morning tea.

Wine Marlborough Ltd is a wholly owned subsidiary company of Marlborough Winegrowers Association. Established in 1992, Wine Marlborough is effectively owned by the industry and is tasked with marketing and protecting Marlborough’s reputation as a premium wine growing region both domestically and internationally.