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16
Feb

Women make the world a better place, genuinely!

The idea of women as ‘agents’ of social and political change goes back to the time of the French Revolution and is inseparably linked to the…

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29
Jun

The big problem with marketing to women

There are countless reports and research available all with the same conclusion...there are distinct differences in the way women and men engage on digital platforms, use…

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04
Jul

9 reasons why you should be marketing to women

It was recently commented to me that there is a big move away from, if ever there was any success, with gender based marketing.  I find…

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28
Jul

3 Steps to Social Marketing Success

We live in a social society. Facebook, LinkedIn, Instagram, Pinterest, Twitter and YouTube have completely transformed the way that consumers find, access and share information, and how…

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19
Jul

Why New Zealand Wine Should Get Serious About Social

Social media is no longer the shiny new toy. It is now ingrained in the daily lives of increasingly connected global consumers. It is an exaggeration…

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07
Feb

What lingerie can teach about marketing to women

  Lingerie is the final frontier....that last piece of clothing before we are laid bare. The fascination with lingerie across history even warranted a special exhibition in…

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