Bloggersclub.com is New Zealand’s leading influencer marketing platform connecting brands with bloggers and influencers to create online conversations that truly connect with customers.
While in a contract role with nzgirl in 2013, Lisa Byrnes Whiting worked alongside Jenene Crossan to develop the commercial digital strategy for this innovative platform. The platform launched after Lisa’s contract ended and the dynamic team that manage it has ensured its constant evolution. It is the New Zealand market leader in Influencer outreach campaigns which have gone on to win awards, one such example being the very successful Lightbox campaign.
- Categories: Digital Strategy