Sisters Ridge Wines
Sisters Ridge wines were designed for the girls to share with friends they love & care for – spirited, vibrant, stylish young women, who are outgoing, independent, confident and ‘in the know’. Always connected to her network and friends, she has the latest gadgets, her iPhone part of her wardrobe and she loves engaging on all the latest social platforms, so that ‘she doesn’t miss a heartbeat’ on the latest goss or news.
Charisma Social was engaged through Vine Marketing to create and manage the social media strategy and campaign to launch this brand to the New Zealand marketplace. User generated content and influencer marketing was at the heart of the social campaign which included a competition to find a customer to become a blogger for the brand. Through their unique voice they would share the Sisters Ridge journey with friends and family and extended social networks.
- Categories: Social Marketing, Content Marketing, Influencer Marketing