Wine New Zealand


Wine New Zealand was the industry’s flagship trade event for a decade. Owned and operated by dmg world media, it formed part of the HospitalityNZ Show.

Charisma Social was contracted to manage all aspects of Wine New Zealand from 2005 through to 2009 when dmg world media was sold, and closed its New Zealand operations.

Through Charisma Social the Wine New Zealand event experienced significant growth. We created, developed and managed an extensive wine seminar series, launched the Innovation in Wine Awards and were responsible for all content marketing, digital marketing,  as well as sponsorship and event management.

  • Categories: Digital Strategy, Content Marketing, Influencer Marketing, Brand Development, Wine Marketing