Marketing to Women with Charisma Social
Charisma Social can give your brand’s social communications a competitive edge, with a laser focus on what really matters to women.
We create insight-driven social strategies and campaigns that innovate and deliver results.
We can help you tap into the power of digital women, to grow sales and create brand preference.
We can strengthen the impact and resonance of your communications, increase loyalty, referrals and bottom line!
We are committed to delivering better digital communications for women.
We believe that to do this effectively, requires a specialist focus. That's what we bring.
Our Services
Digital Strategy
Strategy is a vital component of any successful campaign. Understanding your objectives and selecting the right channels is critical. There are many to choose from and audience size is not necessarily the best indicator to deliver the relationships your brand needs to thrive in a digital world. In the world of social...bigger does not always mean better. learn more
Content Marketing
Our content marketing focus goes beyond the functionality of products and services to create a sense of loyalty and meaningful moments and connections with your customers. learn more
Social Marketing
Our approach to social media starts with a deeper understanding of the needs wants and desires of your customers and from there we build a plan to help you make a difference and add value to your customers lives. read more
Content Curation
People don't need more content...they need great stories, but sourcing topics of interest for your target audience to populate your social profiles can be a difficult task. We can set up content calendars around topics of interest and curate some of the best content on the web, ready for you to use as and when you need it. learn more
Market Research
We have invested over a decade in research relating to lifestyle marketing to women. If there is a trend or topic that is relevant, it is likely we have the data and stats that you need to know. We can also commission and manage bespoke market research for brand and product development. learn more
Wine Marketing
We have extensive experience working with the New Zealand wine industry. We combine that with digital acumen. We offer a variety of services specific to wine clients. Enquire here
Influencer Outreach
We are experienced in identifying and working with female online influencers, especially bloggers. We can help you build a brand ambassador network, promote new products, earn authentic social chatter and get noticed. learn more
Website Development
We are Wordpress specialists. We can work with you to create a website that is dynamic, responsive and a compelling and memorable digital hub for your brand and business that is aligned to an overarching digital strategy. learn more
Workshops & Training
The digital landscape is evolving rapidly and keeping up is sometimes a challenge. We facilitate bespoke workshops and training. We can offer general training on social media and presentations focused specifically on marketing to women in a digital world. Enquire here
Our Process
We respect that each client is different. These days, most have ventured into social media, some blindly, some with vision and others with blinkers, We can work with clients regardless of where they are in terms of their digital communications. Getting to know you and your specific social communication goals is the start. That's why we offer your first consultation free of charge. We are willing to invest in your success. Each step along the process is important to getting the results you want. Where we play a part in that process is up to you. We are happy to work with your internal team, third parties and or independently.
Review
We find that many clients approach us because things haven't been working, but they are not sure why. We start the process with a comprehensive social media audit. This gives us a clear idea on the change of direction required.
Plan
We combine the review analysis with market insights and your specific objectives. These are the foundations of the strategic plan. Sometimes it is tweaking things to improve on them, for others it could be a whole new direction.
Engage
Once appropriate channels have been selected, we ensure that we create content that will connect with your target audience. At the core of that is exceptional creative execution, whether that be through text, imagery, video or live events.
Measure
We monitor all campaigns and provide regular client updates. This also informs the campaign through its lifetime and enables us to do more of what is getting the best results. It also allows us to adapt in real time as your business changes. That's the beauty of digital.
Our Clients
