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3 Steps to Social Marketing Success

We live in a social society. Facebook, LinkedIn, Instagram, Pinterest, Twitter and YouTube have completely transformed the way that consumers find, access and share information, and how they communicate with each other. Social media offers your business an opportunity to reach large audiences…

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Why New Zealand Wine Should Get Serious About Social

Social media is no longer the shiny new toy. It is now ingrained in the daily lives of increasingly connected global consumers. It is an exaggeration to say that everybody uses social media these days. However, of the 7.2 billion people on…

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What lingerie can teach about marketing to women

  Lingerie is the final frontier....that last piece of clothing before we are laid bare. The fascination with lingerie across history even warranted a special exhibition in New York last November 2014 by the Fashion Institute of Technology, aptly named Exposed: As…

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